Branding your Recruitment Website for your Target Audience
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Who is your target market? What are their interests? What makes them tick?
An important rule for tapping into your target market is to know what they’re looking for… then all you have to do is tell them you’ve got it! The attitude of “what do they want” rather than “what do we want “ is key and the more your recruitment website is based on research and candidate feedback, the more targeted it will be!
Your target market needs to engage with your brand and they should have a positive experience with your company before they even meet for an interview.
How can you deliver this experience online? Deliver your message through social media and your recruitment website. Furthermore, your website must represent your company authentically. It’s not enough to have a simple, easy to navigate site. Your recruitment website needs to reflect how you wish to be seen by candidates and in turn, show them what it’s like to work for your company.
According to Hays Australia (hays.com.au):
“Over half of all employees surveyed (52 per cent in Australia and 56 per cent in New Zealand) judge a company based on its website recruitment page, while a further 10 per cent of Australian and 9 per cent of New Zealand employees use a company’s internet site as the main method to determine if they would like to work for the company.”
Your recruitment website could be your candidate’s first impression of the company… and first impressions last!